TubeMogul Automates User and App Provisioning to Scale Growth

December 1st, 2016   |     |  product & technology

“We needed a tool that would be able to keep up with the high rate of growth that we had in our company and the rate at which users were adding new tools.”

Tony Gosselin
Director of Corporate IT at TubeMogul

As an online platform for brand advertisers to plan and buy media for browsers, mobile apps, and television, TubeMogul shows its customers in real-time how well they are reaching their audience with their ads. Demand for this clarity and transparency is strong. Tony Gosselin, Director of Corporate IT at TubeMogul, has seen the company grow from 70 to more than 700 employees since he arrived four years ago.


Challenge of Scaling

TubeMogul has had its share of growing pains too. Gosselin explains: “We first realized that we had a problem in scale when we were looking at how quickly we need to respond to provisioning new users.” The company relied heavily on SaaS applications to get business done fast and effectively, but each app had its own identity and management requirements. “Creating users, onboarding and offboarding, and being able to keep up and be able to do that in a way that was secure and consistent was a big challenge for us,” says Gosselin. “We had a list of applications and we had to log in one at a time and set up each account, cutting and pasting or retyping information.”

Taming Shadow IT

To compound the problem, Gosselin and his team saw that users were running their own Shadow IT: trying out SaaS applications for themselves, then making them part of their core business activities. “We needed a tool that would be able to keep up with the high rate of growth that we had in our company and the rate at which users were adding new tools,” Gosselin says.

Integrating with AD and Workday

Gosselin adds, “We were looking for a tool that primarily tied into Active Directory. That was our directory system of record. We also wanted a tool that would tie into other directories as well, like our HRIS (human resource information system) Workday, which is our source of truth for metadata around our users.” In parallel, a key goal was to find a solution to make life easier for both the IT team and users.

OneLogin Wows the IT Team and TubeMogul Users

OneLogin stood out to the TubeMogul selection team from the first demo, in which OneLogin engineers integrated an off-the-shelf app into OneLogin and Active Directory to show how quick and easy it was. In addition, OneLogin already offered integrations with thousands of other applications. Single sign-on (SSO) removed the need for users to remember multiple user IDs and passwords. Provisioning and deprovisioning of users were immediate, improving both user productivity and enterprise IT security.

As a result, the business benefits of OneLogin for TubeMogul are multiple. “We’re constantly expanding into new markets,” Gosselin explains, “and we’re often creating offices of maybe just 1 to 2 people. With OneLogin, we’re able to stand up offices that have enterprise security features without managing hardware on site.” OneLogin also helps him work better with Shadow IT users: “Because OneLogin is so popular at our organization, we have people coming forward and saying, ‘Hey, we’re using this application. Would you guys mind managing this through OneLogin.’ That’s incredibly helpful for us.”

Freedom to Accomplish Higher Value Tasks

The IT team at TubeMogul has more time for higher level tasks, thanks to OneLogin. Gosselin cites several examples where OneLogin has saved the IT team time and resources:

Fewer Password Requests

“We’ve seen far fewer requests regarding password resets on various applications. We’ve also seen far fewer questions about ‘what do I have access to?’ With OneLogin, that’s exposed. If it’s on your dashboard in OneLogin, you have access.”

OneLogin-Maintained Multi-Factor Authentication

The IT team has also been able to implement additional security measures. Because OneLogin supports multi-factor authentication, this protection could be rolled out once to the entire organization without having to configure multiple applications multiple times. “That’s a huge win for us from a security perspective.”

Partner to Create Custom and Deeper Integrations

Gosselin sees OneLogin as a partner within the IT organization. He and his team check each new SaaS application to see if it is supported by OneLogin, and have already benefitted from having OneLogin add applications to its App Directory. “That’s the kind of partnership that we look for in a vendor,” Gosselin says. In the next phase of growth with OneLogin, he plans to integrate yet further with Workday: “Soon, when someone changes a location, we will be able to automatically change what applications that person has, and what needs to be taken away, as appropriate.”

About the Author

Thomas Bayens is responsible for customer marketing at OneLogin. With a background in marcom and communications, plus stints in product marketing, channel marketing and sales at business analytics, storage, and computing vendors, it is always interesting to interview customers, and to share their story and perspective of how and why they chose our company and product — and the value they perceive.

View all posts by Thomas Bayens

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