How to Use the Cloud to Become a High-Velocity Business

October 4th, 2016   |     |  smarter identity

Five years ago was, I believe, a pivotal moment in business. It’s what I call the “cloud awakening”, and it’s when Marc Andreessen wrote a seminal article in the Wall Street Journal on Why Software is Eating the World. To be clear, Marc wasn’t the first person to understand this; he cited a number of businesses that intrinsically understood their in the corporate cultures, including Google, Netflix, and Amazon.

What made this article pivotal was that it led business leaders at companies outside of the technology sector to begin to embrace the idea of competing through software. Maybe it was the clarity of Marc’s writing, or the fact that he published it in a preeminent business publication, but after the article I started talking to many senior business leaders at mainstream firms asking about the article and what next steps they should take.

These business leaders realized that they need to affect change, and fast. They saw that their internal IT departments were hamstrung from implementing this change, since roughly 80% of their budgets were focused on simply maintaining existing systems — a situation that had been in place for years. So, what were they to do?

Cloud computing emerged as a way out of this dilemma. Companies could bypass their deadlocked IT departments to subscribe to SaaS applications running in the cloud. These SaaS providers provided functionality as quickly as someone could type in a corporate Amex number, delivering corporate agility faster than internal IT could ever hope to.

Fast forward five years, and we now see five trends that are critical to embrace when shifting to cloud computing to increase business productivity:

  1. Relentlessly Slash & SaaS. Companies need to do what they’re uniquely good at. Focusing on one’s core competency isn’t a new idea — companies aren’t going around making their own office furniture, for example. But in the past five years companies realized that this concept also applies to their IT departments. Maintaining your own servers to run packaged apps is increasingly seen as a bad idea, because the economics are so unfavorable. A SaaS software company can amortize its technical operations costs over thousands of customers. For instance, at OneLogin, we serve over 2000 customers with a handful of techops staff, who work in shifts to provide 24/7 coverage. In contrast, an internal IT department can only amortize its costs over one company. So, it’s becoming imperative to slash your non-core IT by taking it SaaS.
  2. Shift IT from plumbers to gurus. Are we saying you should fire your IT department? Absolutely not. Freed from the low-value work of racking servers and installing patches, IT is now free to work on high value integrations between SaaS apps. For example, at OneLogin, when we commit a feature to a prospect in order to close a deal, it goes into our product roadmapping software, Aha, which then automatically updates the appropriate opportunity in Salesforce. These commitments stay visible to our product managers, and once implemented, are conveyed to our customer teams. Through this integration, we build stronger customer relationships — perhaps the most strategic asset to any company — which helps deliver impressive customer renewal rates. Slash and SaaS might sound scary to IT teams, but it’s enabled ours to become more strategic.
  3. Annually assess your SaaS choices. With on-premises software, there’s rampant lock-in. Heck, even IBM mainframes running COBOL programs older than most of you reading this are still in use. But with SaaS, switching costs are low. Want to move from Office365 to Google Apps? Go ahead — there are no old servers for you to decommission, no new servers to setup. And since you pay annually or monthly, your finance team cannot argue that you need to fully depreciate your software licenses over three years before you can consider a switch. Just ensure you can move your data to the new SaaS app, and that you can setup any needed integrations, and you’re good to go. This is tough on SaaS providers, but great for their customers.
  4. Use IDaaS for SaaS Agility. One of the biggest challenges of shifting from one SaaS service to a competitor is migrating user accounts. This is where an Identity-as-a-Service (IDaaS) provider, like OneLogin, can help. A well-designed IDaaS will automatically create and configure user accounts into a SaaS app, using that app’s user-management API. That’s a lot easier than IT staff manually setting up user accounts, and is yet another way in which IT can shift from plumbers to gurus. More critically, this makes IDaaS an easy way to reduce the cost and effort required to switch SaaS apps to whatever best meets your business needs.
  5. Advocate public cloud security. Many people still believe public cloud services are less secure than on-premises apps, despite the fact that the firewalls that are supposed to protect on-premises apps have security flaws. But it’s critical to advocate for steps to secure your SaaS apps. Use an IDaaS with strong authentication practices: password complexity, rotation, and uniqueness; and multi-factor authentication, both on devices and on single-sign on portals. Use a cloud access security broker, or CASB, to track suspicious user behavior, and integrate it with an IDaaS to immediately deactivate accounts and sessions that may have been compromised. And ensure that both have realtime streaming to a SIEM so that your security team can quickly ascertain breaches and take appropriate steps.

Half a decade ago, using the cloud was a way to differentiate a company. Today it’s table stakes for survival, since every business is a software business. But it’s critical to manage the move to the cloud in a way that doesn’t destroy your company’s outlook. A key element of that is to look for vendors that can clearly explain the steps you need to do to navigate the move to the cloud effectively and safely. We hope the steps above can become part of your playbook to do just that.

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About the Author

Al Sargent started coding at age 10, wrote his first computer game at 12, and by 13, got sent to the principal’s office for skipping class to code. Decades later, he’s now Sr. Director of Product Marketing at OneLogin. He loves the process of crafting stories about technology: understanding customers and users, what they care about, and how they use software in their jobs and lives. Prior to OneLogin, Al helped create the world’s first software-testing cloud, Sauce Labs; drive the fastest-growing business unit at VMware; advance market-changing open source technologies such as Spring and Cloud Foundry; and build a new software category — Software Analytics — at New Relic.

View all posts by Al Sargent

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