Six Predictions for 2020: Cybersecurity, Privacy, and the Changing Role of IAM

January 8th, 2020   |     |  security & compliance

As a leading identity and access management (IAM) organization, OneLogin helps our customers build trusted experiences, ones that are simple and secure. With today’s critical cybersecurity and privacy risks and a proliferation of apps—plus ever more authentication options—identity management is at the heart of the organization.

We recently asked our thought leaders what the future of cybersecurity and identity holds in 2020. Along with IAM’s evolution to a foundational platform for the enterprise, they predicted changes in the ways companies combat cybersecurity and compliance risks for their workforces. Here’s what our experts had to say:

As cybercrime rises, organizations will face more sophisticated security threats and will focus on privacy to combat these issues


“When you look at what hackers have been using that’s been effective, it’s phishing. The sophistication around phishing is going to get greater. Now, instead of embedding a document that might have some kind of malware in it, you’re going to have an embedded video or voice message that might sound like a very it might sound like your boss. Phishing will become more advanced to get more people to click or open the document, open the video, or listen to the voicemail, that will launch the malware into their system.” – Vanessa Pegueros, Chief Trust and Security Officer

“A number of breaches have happened recently. And that, combined with the new GDPR regulations, are at the forefront of security and data privacy. People are getting fined and other regulations are coming in around privacy. It’s becoming a lot more apparent at the board level that data protection and privacy is a really big deal. Boards of directors are coming under fire directly if the companies that they oversee are not doing the right thing. In 2020, there will be even more focus on privacy, ways to increase security, and protect data. We will need to check breach password lists again, check for password reuse, and do other things to help companies protect their users or verify that they should have access to this particular data.” – Rich Chetwynd, Product Manager

IAM is evolving as a foundational platform for mitigating risks


“IAM is a platform play moving forward. It’s evolving as a foundational service. It’s going to be services coming together to optimize for use cases. That’s essentially what I am seeing for 2020.” – Venkat Sathyamurthy, Chief Product Officer

“In 2020, I think organizations are really realizing that IAM is a foundational pillar inside of their systems. It’s not something now that they just had to do as a cost of business; it’s something now that they can use to help them elevate their business to new levels. I think they’re going to start to see that it really does become that central point and it is more of something that they need to invest into.” – Jeffrey Broberg, Senior Director of Product Management

More sophisticated IAM authentication methods, including biometric authentication will help organizations protect their privacy in 2020


“My prediction is that facial recognition is really going to really take off as a biometric method, and I think that consumers are going to demand more of it in 2020.” – Vanessa Pegueros, Chief Trust and Security Officer

“MFA adoption inside the enterprises is such that we’re going to see the numbers around 52 to 55 percent. But for both customers and partners, I’m hoping to see the adoption rate for biometric authentication tick up close to 70 percent.” – Jeffrey Broberg, Senior Director of Product Management

Conclusion

With cyber crime on the rise and an increased focus on privacy, OneLogin foresees IAM becoming a foundational platform in 2020. But not all IAM platforms are created equal. OneLogin’s Trusted Experience Platform goes beyond plain old IAM to provide an identity foundation, with everything you need for a modern identity strategy that is smart, secure, and scalable.

Create trusted experiences for your end-users with OneLogin’s single sign-on and proprietary machine-learning authentication. OneLogin helps combat cyber threats and address privacy concerns while providing a simple user experience, equipping your business with an identity solution for 2020 and beyond.

To learn more about how OneLogin’s Trusted Experience Platform can help advance your business we invite you to request a demo from our IAM experts.

OneLogin blog author
About the Author

Neicole Crepeau is the Sr. Content Marketing Program Manager at OneLogin. She has over 25 years working in B2B technology doing digital and content marketing, user experience, and user assistance. Neicole has done work for a wide range of companies in the US and across the globe, including small startups and larger companies like T-Mobile, DocuSign, Microsoft, and Visa.

View all posts by Neicole Crepeau

OneLogin blog author
About the Author

Neicole Crepeau is the Sr. Content Marketing Program Manager at OneLogin. She has over 25 years working in B2B technology doing digital and content marketing, user experience, and user assistance. Neicole has done work for a wide range of companies in the US and across the globe, including small startups and larger companies like T-Mobile, DocuSign, Microsoft, and Visa.

View all posts by Neicole Crepeau

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