Cloud and mobile adoption continue to drive Identity & Access Management (IAM) -as-a-Service (IDaaS), a new category within the larger, traditionally on-premises IAM security market. As businesses move from on-premises computing to the cloud, and from desktops to mobile devices to better connect their global network of employees, partners, customers and vendors, information needs to move securely between peo-ple, applications and devices in accordance with policy.

Mobile applications themselves are an increasingly important tool for driving business outcomes. Subsequently, the focus is shifting to managing the user behind the device and application. New security models are emerging that put the user at the center of security design. Nearly every security service, including identity and access management, is being re-architected for this new paradigm.

As the number of apps and services increase for the average user, managing app ac-cess represents a significant security and convenience issue. Two major issues emerge with the increasing reliance upon the hundreds of available cloud services. First, it is cumbersome for users to constantly re-enter their credentials, particularly in email and strong password format. This inconvenience may wear particularly on mobile users who will seek alternatives likely to be less secure.

Second, and more importantly, it is a security and governance issue for IT and the or-ganization. A recent cloud report identified that 15% of corporate users have had their account credentials compromised 1, thereby increasing the risk of unauthorized access and highlighting the need for additional authentication factors. Ultimately, business leaders need to maintain the full picture of what is being accessed by who and when, and periodically audit for compliance concerns.