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At the end of the day, business is about delivering value to customers. That value can be realized in various products and services that solve customer problems at a reasonable cost. Bringing solutions together that optimize delivery and maintenance of these services is paramount in the connected world. As organizations move from on-premises software to on-demand cloud-based services, a new set of identity management challenges emerge. In response to these trends the role of IT is changing and users are looking to IT as the facilitator during this transition. Subsequently, IT has prioritized those challenges associated with deploying cloud and Software as a Service (SaaS) applications in order to ensure the company is maximizing the value of these investments. Identity and access management (IAM) sits at the crossroad between employee or user challenges and those faced by IT.