A recent study showed that 47 percent of businesses currently use the cloud to store their data, while 30 percent plan to do so within the next two to five years.
With businesses increasingly eyeing the cloud for data storage purposes, and Microsoft and Google continuing to compete against one another for customers, it shouldn’t come as much of a surprise that the two giant companies are turning toward storage to attract new customers and retain current ones.
Microsoft: A New (Cloud Storage) Hope
In April, Microsoft announced that every Office 365 business user would be entitled to 1 terabyte of cloud storage—a significant boost from the 25 gigabytes they were previously allotted.
Google Strikes Back
Fast forward to July, and Google strikes back. Never willing to be outdone, the Mountain View, Calif.-based company seemingly one-upped Microsoft, offering unlimited cloud storage.
Prior to that announcement, businesses would have to pay a total of $20 per user per month for Google Apps for Business, Google Apps Vault and 1 TB of storage. Now, businesses that add Vault—Google’s archiving tool for Apps—to Google Apps for Business can pay a total of $10 per user per month for both of those services while also getting unlimited cloud storage in return—for half the price.
As businesses migrate their workloads to the cloud, the need for storage will increase. It seems that Microsoft and Google are getting ready to aggressively compete against one another on that stage. And if that happens, it’s a win-win for the consumer.