Senior Customer Marketing Manager

Description

ABOUT ONELOGIN

OneLogin, the leader in Unified Access Management, connects people with technology through a simple and secure login, empowering organizations to access the world™. OneLogin is the identity platform for secure, scalable, and smart experiences. With the OneLogin Trusted Experience Platform™, customers can connect all of their applications, identify potential threats, and act quickly. We secure over 2,500 customers worldwide, including Airbus, Stitch Fix, Uber, PetCo and AAA. We partner with companies like AWS, Box, Workday and Service to deliver a desired customer experience. We are a 300 person company, headquartered in San Francisco, California with office locations in Redmond, Atlanta, and Dublin, plus remote locations around the globe.  

We are also proud to announce that Gartner has named us a Leader in the 2020 Magic Quadrant for Access Management. This is an incredibly exciting recognition for us and the first time that OneLogin has been named a Leader in the Quadrant. This acknowledgment will have a significant impact on our ability to scale the business via increased brand recognition and sales execution. We have a strong Executive Team in place and ready to take OneLogin to our next level of performance and scale. For more information, visit www.onelogin.com, Blog, Facebook, Twitter, or LinkedIn.

ABOUT THE ROLE

OneLogin is looking for a Senior Customer Marketing Manager to drive successful adoption of OneLogin's platform, accelerate product usage, strengthen customer retention and grow OneLogin's brand advocates' network. This role will align closely with global marketing, customer success and account management teams.

SPECIFIC JOB RESPONSIBILITIES INCLUDE

• Create strategic plans and execute programs that support global adoption, retention and advocacy goals.
• Lead and manage customer engagement and communication programs, such as webinars/virtual events, advisory boards, annual conferences, awards programs, onboarding, and ongoing nurture campaigns
• Design the customer marketing engagement playbook to outline how we engage with customers across the lifecycle
• Help set up the process to track and analyze ROI for adoption and retention efforts, working with Marketing and Sales Operations and Analytics team
• Manage advocacy programs and customer reference repository to enable efficient outreach for references & success stories
• Make sure the value of the products as well as the pace of innovation is clearly understood among existing customers
• Build specific programs that will increase user adoption and CSAT within existing OneLogin accounts
• Partner with sales, customer success teams and marketing to design advocate nurture programs
• Establish a customer journey map and determine ideal communications programs that deepen engagement and loyalty
• Direct customer feedback initiatives, including Net Promoter Score, to drive change throughout the organization
• Partner cross-functionally to conduct and synthesize customer research
• Partner with events marketing, strategy and product leaders on Customer Advisory Boards; develop content and programming to attract executive participation
• Work with other customer-facing functions to ensure internal alignment
• Work closely with marketing and PR on content and customer focused media opportunities 

ABOUT YOU

• 5+ years experience in customer marketing 
• A proactive, tactical, and solutions-focused marketing leader
• Strategic thinker that can help tell a big story, tie results back to the business value, create a stronger brand, and improve the overall customer experience
• Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
• Strong passion for serving and understanding customers
• Interpersonal skills to help them nurture customer relationships and work with cross-functional teams
• Incredibly creative marketing and communication skills
• You have expert-level knowledge of B2B marketing, B2B SaaS sales cycles, and Customer Marketing best practices
• A previous product marketing or sales experience would be welcomed
• You have a BA or BS degree; MBA a plus

 Our core values:

• Security first - We make it our #1 priority to protect data and privacy. From the way we work to the technology we provide, security is top of mind
• Customer focused - We design for, listen to and partner with customers to come up with smart solutions that drive business value
• Collaborative - We take bold steps and work together to thrive across boundaries. We drive productivity as we grow as one team
• Accountable - We get things done and take ownership in our work. Showcasing consistent quality and pride to perform at the highest levels
• Creative - We embody creativity in everything we do. We embrace a diversity of ideas. We execute with ingenuity, flexibility, and agility

#LI-Remote